KIA "SOUL"

First off, I'm glad to see Black Sheep get paid (if they retained the rights to the tune) but KIA needs to get checked. Naming a car the "Soul" and the campaign is to have hamsters "act" as if they're black, with rap music, basketball and baggy hoodies and other stereotypical trappings. Yup, that's LightWeight Racist. They couldn't seriously think that African Americans would think this ad would make buying the "Soul" a good idea.  Which begs the question "who IS the intended market for this ad?" and better yet are there middle Americans who think animated hamsters and baggy clothes are cool?

If you still don't get it, think about this... based on this ad, what would the Jeep "Cherokee" ad campaign look like? *bang*

"I love the native american culture:" racism meets bad crafts

i love it when my interests intersect. i'm big on crafting, and well, you know i how i like to make fun of racism. i also like to make fun of crafters. especially when they're racist.
if you're unfamiliar with etsy.com - it's an online platform for crafters to sell their handmade goods. the blog "regretsy" is one of the best things to happen this decade - because we all know that handmade shit isn't always pretty.
here's the original posting. i don't have much to say about it, other than i was suddenly reminded of that book i was forced to read in elementary school - "the indian in the cupboard" - what was that?!

Native American Necklace

Description 

"I love the native american culture.

This necklace includes a young native american man who appears to be hunting... perhaps for dinner. or lunch.

He hangs from a rather long pale green ribbon in which I have strung some plastic beads and two feather charms.

I love this necklace. I want it... but I'll let you buy, if you love it too. "

 via regretsy

E-40 - LightWeight Jammin'

While heavyweight racism is making a comeback (Arizona leads the charge & Alabama reverts) the closest thing we've got to good news is E-40 aka 40 Water, the Bay Area's foremost slang'uist, further demonstrates the use of the term "LightWeight" with some help from Clyde Carson and Husalah...

These recent musical posts remind me, keep your ears peeled for the LightWeight Racist mixtape coming soon from our contributor extrordonaire, Dj WillieMaze!

-LwR

Brandy feat. Timbaland - "Chinese (Home)"

We need your help... If you can figure out why this song is called "Chinese" please let us know. Peep how they have the bootleg "Chopsuey" font... yay senseless acts of LightWeight Racism. *bows*

Brandy - Chinese (Home) feat. Timbaland

Troy Polamalu Needs to Hire Us.

I was shocked to see this during the Superbowl. The only reason it's Lightweight Racist, and not heavyweight, is that Troy had to sign off on this advertisement. Which brings us to a new venture... it seems LightWeight Racist could prevent catastrophies such as this if we were hired as consultants. Troy, you are undoubtedly a hero to thousands of Samoans and Polynesians the world over. What the FUCK are you doing letting a white man in a top hat pull you by your hair? As a groundhog? Are you an animal? Hope truTV.com paid you enough, brother.

wedding racism

 

so i was in the bookstore the other day looking at wedding magazines. yeah, i know. but i was trying to get started with planning our wedding and i figured i might find some ideas there.

and a sure did.

apparently it's fashionable to have an "ethnic-theme" to your wedding. i guess appropriating cultural heritage is a theme?

as i flipped through the pages i was first struck by the above advertisement for bridesmaid dresses - i'm not exactly sure what the feather/painted stick decorations have to do with the robins egg blue dress, but i suppose they match.

as i continued to open magazines it became clear that i'd need to be taking photo evidence for the blog (sorry for the shitty glare).

 

there's the japanese-theme, complete with kimonos, parasols,

 

and no, none of them are japanese.

 

neither are they.

 

and i'm pretty sure these ladies aren't indian.

Kentucky Fried Racism

What do you do when you're in an "awkward situation" - meaning within close proximity to black people? Feed them fried chicken.
"too easy."


That was the "Cricket Survival Guide" KFC ad from Australia. Now check out this Kyochon ad for Korean fried chicken:



You gotta admire fried chicken manufacturers' willingness to capitalize on racism. They don't just stop at the fried chicken stereotype. You know somebody in their marketing department was like, "so we've got the black people and fried chicken thing already, what else can we do with this?" Let's see, there's: exploiting white and asian people's fear of black people, trying to get black folks to act "civilized," tribalism and drum beats, cannibalism, plus a little asian magic up in the mix. Perfect capitalist equation.