First off, I'm glad to see Black Sheep get paid (if they retained the rights to the tune) but KIA needs to get checked. Naming a car the "Soul" and the campaign is to have hamsters "act" as if they're black, with rap music, basketball and baggy hoodies and other stereotypical trappings. Yup, that's LightWeight Racist. They couldn't seriously think that African Americans would think this ad would make buying the "Soul" a good idea. Which begs the question "who IS the intended market for this ad?" and better yet are there middle Americans who think animated hamsters and baggy clothes are cool?
If you still don't get it, think about this... based on this ad, what would the Jeep "Cherokee" ad campaign look like? *bang*