my entire life i've had a visceral, seething reaction to uncle ben's instant rice. maybe it's my asian ideals, but i just don't think rice should come in a box or be made in the microwave.
my loathing has an entirely new dimension now that i've discovered uncle ben's lightweight racist advertising campaigns. check out this montage of ethnic stereotypes appealing to the lazy cultural appropriator.
the links won't play directly on LWR, but they're short and well worth it.
let's see, we've got chinese uncle ben's...indian uncle ben's...and mexican uncle ben's...
"just the thing for when you fancy a mexican for dinner."
somehow i don't think that by "invite the world to dinner" they are actually suggesting this british family should cook dinner for a mexican.
9 months ago